Mentoring Minds Acquired by Curriculum Associates, Expanding Access to Power of Critical Thinking

K-12 providers will better serve educators and students at the national scale

TYLER, Texas (July 2, 2021) Curriculum Associates, a company that designs research-based instructional materials, assessments and data management tools, has acquired Texas-based Mentoring Minds. Mentoring Minds’ rigorous and standards-aligned critical thinking resources, including the 9 Traits of Critical Thinking and ThinkUp! Standards Mastery System, will live on through Curriculum Associates and its i-Ready platform.

“Since 2002, Mentoring Minds has been propelled by the belief that critical thinking is fundamental to standards mastery. We’re eager to work with Curriculum Associates to bring more options to schools and districts across the U.S, particularly those in our home state of Texas,” said Shad Madsen, CEO at Mentoring Minds. “In service of students and teachers, Mentoring Minds will work alongside Curriculum Associates to forge a unified path toward success.”

Curriculum Associates will migrate ThinkUp! Standards Mastery System to its new digital environment in time for teachers and students to access and enjoy during the 2021-22 school year. i-Ready, an assessment and instruction program from Curriculum Associates, will be the new vehicle for the ThinkUp! Standards Mastery System, better enabling Mentoring Minds to engage students, measure performance and analyze growth.

“We are excited to welcome Mentoring Minds to the Curriculum Associates family,” said Rob Waldron, CEO of Curriculum Associates. “Their commitment to serving classrooms and passion for delivering best-in-class tools and technologies are a natural match to our values and mission, and we look forward to expanding our ability to support educators and improve student achievement together.”

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About Mentoring Minds, the Critical Thinking for Life company

Mentoring Minds is on a mission to put critical thinking at the center of K-12 education. Founded by teachers, Mentoring Minds provides resources that empower educators to infuse critical thinking skills into standards-based instruction. Students learn the 9 Traits of Critical Thinking through the ThinkUp! Standards Mastery System, which provides rigorous materials that elevate achievement among all students. Mentoring Minds’ commitment to education extends beyond the classroom as well—the company proudly sponsors forward-thinking administrators across the U.S. and supports community-based education initiatives through MindShare, an employee-driven grant program. For more information, call 800-585-5258 or visit

About Curriculum Associates
Founded by a team of educators in 1969, Curriculum Associates, LLC designs research-based print and online instructional materials, screens and assessments, and data management tools. The company’s products and outstanding customer service provide teachers and administrators with the resources necessary for teaching diverse student populations and fostering learning for all students.


Media Contact
Mentoring Minds
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