Jennifer Hoitsma

VP, Marketing & Brand Strategy

Jen shapes the identity of Mentoring Minds. Bold in spirit and decisive in nature, she orchestrates all marketing and brand initiatives for the company. Jen’s journey through the ranks at Mentoring Minds affords her a unique perspective on the brand’s essence and purpose. She’s intimately familiar with the company’s roots—and plays an integral role in designing its future.

If you need help reading the menu at your local Greek restaurant, find Jen. After receiving her Bachelor of Arts degree in English literature from University of Dallas, Jen went abroad to teach English in Greece. She’s still fluent in Greek. Jen ultimately traded gyros for BBQ and returned to her home state of Texas, where she intended to continue teaching. Instead, Jen began her adventure with Mentoring Minds.

Jen’s adventuring doesn’t start or end at work, though. She’s also CEO of Embark Women, a nonprofit organization dedicated to the success of women-led ventures, where she’s busy improving the future for her three daughters. Jen’s competitive streak pushes her to race in triathlons, and she serves as president of East Texas Triathletes. In her fleeting spare time, Jen loves to travel, read, and prepare delicious meals.

Tell me a story.

In this century, and moment, of mania,
Tell me a story.

Make it a story of great distances, and starlight.

The name of the story will be Time,
But you must not pronounce its name.

Tell me a story of deep delight.

Robert Penn Warren
Other Members of the Senior Leadership Team

Shad Madsen

Chief Executive Officer

Muhammad Wasay

Chief Technology Officer

Alex Cook

VP, Finance & Operations

Charles Fuhrken, Ph.D.

VP, Curriculum Development

Ashley Kutach

VP, People

Marvin Wagner

VP, Sales

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